The Government of Canada's Canada Digital Adoption Program (CDAP) supports small and medium-sized enterprises (SMEs) in embracing digital tools to boost their market edge. Businesses that meet the criteria can secure a grant for their digital adoption plan and a no-interest loan up to $100,000 for its execution.

Your brand is the foundation of any Go-To-Market strategy and the biggest part of creating a brand identity is the brand guide. This is an essential document that outlines how an organization presents itself to the world. In this blog we cover why a brand guide is important and the key pieces of information we include in every big, beautiful brand project!

Your website is the foundation of your marketing strategy. It is the place so much of your marketing efforts are focused on. You may have great strategies to get your customers there, but is your website optimized to convert all that traffic into sales or qualified leads?