Insights
We want to keep you up to date with all the information you need to help your business thrive. Get informed on topics like branding, customer experience, sales, marketing, and digital transformation, or read our Q&A with other interesting business owners like you.
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Why Sales and Marketing need to work together
It starts by aligning both departments with one simple goal...
Customer Council: Yay or Nay?
Roadmap has formed our own customer council and our President, Steve, is going to explain exactly what this is and why you should have one.
Behind the Scenes of the 2020 Hewlko Photoshoot
Learn more about updating marketing materials regularly and to keeping things fresh.
How to Build Relationships and Find a Job
Many students have recently graduated so we thought now would be a perfect time to talk about building relationships and finding jobs.
Preparing for your Digital Transformation
Now more than ever, all businesses need to “go” digital and transform their organization’s overall experience and processes into digital processes, no matter if they are retail, manufacturing, professional services, or B2C service.
Ten Things You Need to Know Before You Brand
The visual elements are just one component of building your business.
Four typical stages of classifying leads
As an organization, you need to create your definition of a qualified lead and continue to refine it based on your sale process needs.
What to do when you get a bad online review?
Bad reviews are going to happen. We do not live in a world in which everything is five-star or 10 out of 10.
The First Step in Your Strategic Planning Process
Strategic planning outlines business goals and can identify any barriers so that we can make appropriate recommendations.
Great Service is Not About Being Perfect, it is About What You Do When Things Fall Apart
As sure as the sun rises you will have a day when your organization did not provide an excellent customer experience.
Eight Steps to Follow When Communication Crisis Hits
Most of the time a communications crisis starts like this: a phone call, email, SMS or IM out of the blue “Hey, are you aware of this _____?”
The four stages of the Customer Journey
As I look at the retail and service landscape, I see organizations failing to meet customer expectations. Why?
