Insights

We want to keep you up to date with all the information you need to help your business thrive. Get informed on topics like branding, customer experience, sales, marketing, and digital transformation, or read our Q&A with other interesting business owners like you.

Q&A with Sharlene Reimer, HubSpot Implementor at Roadmap

We know a lot about what Sharlene provides to our customers and how she helps our teams.

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Q&A with Britta Kokemor, Photographer and Creative Director at Kokemor Studio

We knew Britta had some fun projects coming down the line so wanted to sit down with her to learn more.

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Website Prelaunch Checklist

We promise that if you devote that little bit of extra time to answering these six questions, you will be that much more confident your website is ready to meet the world.

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Amazon vs. Shopify: What platform should my small or medium-sized business use?

Here is a comparison between Amazon and Shopify, and our recommendations for use.  

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What You Need to Know About the Google Mobile Update

Learn more about this major update, and what it means for your business!

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The Importance of Attribution - Call Tracking Using CallRail

Learn about our partnership with CallRail and how it's helping clients get the most out of their marketing spend.

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Q&A with Shayne and Julie Serediuk, Partners at Roadmap

Now that the dust has died down after launching our new firm, we wanted to catch up with Shayne and Julie and dive deeper into their backgrounds.

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Why Sales and Marketing Need to Work Together

It starts by aligning both departments with one simple goal...

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Successes and Lessons From our First Month

It’s not all rainbows and butterflies.

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Customer Council: Yay or Nay?

Roadmap has formed our own customer council and our President, Steve, is going to explain exactly what this is and why you should have one. 

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Behind the Scenes of the 2020 Hewlko Photoshoot

Learn more about updating marketing materials regularly and to keeping things fresh.

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How to Build Relationships and Find a Job

Many students have recently graduated so we thought now would be a perfect time to talk about building relationships and finding jobs.

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Preparing for Your Digital Transformation

All businesses need to “go” digital and transform their organization’s overall experience and processes into digital processes.

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Ten Things You Need to Know Before You Brand

The visual elements are just one component of building your business.

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Four Typical Stages of Classifying Leads

As an organization, you need to create your definition of a qualified lead and continue to refine it based on your sale process needs.

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What To Do When You Get a Bad Online Review?

Bad reviews are going to happen. We do not live in a world in which everything is five-star or 10 out of 10.

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The First Step in Your Strategic Planning Process

Strategic planning outlines business goals and can identify any barriers so that we can make appropriate recommendations.

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Great Service is Not About Being Perfect, it is About What You Do When Things Fall Apart

As sure as the sun rises you will have a day when your organization did not provide an excellent customer experience.

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The Four Stages of The Customer Journey

As I look at the retail and service landscape, I see organizations failing to meet customer expectations. Why?

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