Creating Success Together

Our process is collaborative, transparent, and tailored to your goals.

marketing agency process

The Best Strategies Start From a True Understanding

Your business is unique. It has its own strengths, weaknesses, challenges, and opportunities. To define success, and a plan to get there, you’ll need a partner that understands this identity. No matter what services you may need, understanding you, your goals, and your business is the foundation for our Roadmap.

Step 1: Introductions

The initial meeting is all about getting to know each other. We want to understand you and your brand, the problems you want to solve, your goals and timelines to achieve them. You will learn about who we are and get to meet the people that you’ll work with throughout the process.

digital marketing agency

Step 2: The Discovery Process

Now that we’ve learned the outcomes we’re trying to achieve, it’s time to uncover how we’re going to get there. To do this we conduct discovery activities, sometimes they include a simple questionnaire or a formal workshop depending on your goals. This allows us to understand your marketplace and business to deliver a recommended solution that has been created with your input.

website design agency

Step 3: Defining Success

The solutions from the discovery process can look very different. It could be anything from a quick two-week project, to a four-month website build, or even a complete go to market strategy with ongoing execution for the year. We build what will make the biggest impact on you and your business. You sign off on this solution and from here we get into the work.

digital marketing company

Step 4: Doing the Work

Roadmap has an incredible team in-house to help you achieve the business goals and plan we’ve outlined in the last steps. Throughout this process, we always strive to create exceptional results and act as your advisor to offer guidance. We believe in building lasting relationships so our goal is to always be the team you can rely on and trust to provide ongoing support and solid advice.

digital marketing company

Step 5: Measure and Optimize

We measure the results of each initiative and analyze the data to report back to you. This allows us to measure our success and make objective decisions on what is working and what might need to be changed. Ultimately, we’re accountable to your goals.

Our Process In Action

Website, HubSpot

EcoPoxy has been experiencing exponential growth year over year. To further this growth and breakthrough to an expanded audience its online presence needed to support and foster its growing international viewers.

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landscaping company marketing strategy
Brand, Website, HubSpot

Explore how this landscaping business expanded its market reach and strengthened existing audience relationships through research, clear brand messaging, updated visuals, and strategic marketing.

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Discover how this growing management and I.T. consulting group created a digital infrastructure to support its customers, sales, recruitment, and team with a simple, scalable, unified source of truth.

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Frequently Asked Questions

What’s Your Process for Technology Projects?

  1. Expression of Interest - Qualifying conversation to determine if we are fit for your needs
  2. Solution Demo - Resulting in a request for proposal
  3. Proposal - Resulting in proposal review, if accepted
  4. Discovery Session/Workshop - Resulting in the creation of Functionality Requirements Document (FRD)
  5. FRD - Review and approval resulting in detailed Statement of Work (SOW)
  6. SOW - With an order of magnitude quote, change process, implementation schedule
  7. Implementation
  8. User Acceptance Testing (UAT)
  9. Onboarding

How Long Does a Project Take?

This depends on the engagement. Simple website builds can be created in 4 - 6 weeks from signing to going live. Customer research can be completed within a month, while other projects can be 4 - 6 months, and go-to-market strategies are at minimum a 6 - 12 month engagement. Results, of course, vary with the scope of work being done or the problem being solved.

What’s Your Process for Marketing Projects?

  1. Expression of Interest - Qualifying conversation to determine if we are fit for your needs
  2. Solution Pitch - Resulting in request for proposal
  3. Proposal - Resulting in proposal review, if accepted
  4. Discovery Session/Workshop - Resulting in the creation of go to market strategy statement of work/branding/strategy
  5. Documentation
  6. Review of Go to Market Strategy/Documents - Determining next steps
  7. Implementation
  8. Iterations - Testing and optimization

What Do I Need To Do?

Provide access to organization information, marketing access, and be prepared to do some deep work of understanding your customer and organization needs.

When Does Work Start?

Clients often wonder when they are going to see their first designs. When will they receive something? Our process is about building a foundation so when work starts it is done with the best understanding of achieving results.

Is It Confidential?

Yes - we have a non-disclosure agreement to be signed as part of our process.

Let’s get started

Want to see meaningful change in your company?

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