Resources

We want to keep you up to date with all the information you need to help your business thrive. Get informed on topics like branding, customer experience, sales, marketing, and digital transformation, or read our Q&A with other interesting business owners like you.

Podcast Episode 10: From Startup to Industry Leader: Brett Schmidt on Customer-Centric Growth at CORR Grain

In this episode of Driving Growth, host Steve Whittington sits down with Brett Schmidt, CEO and co-founder of CORR Grain, to explore how a Saskatchewan-based startup became a major force in Western Canada’s agriculture sector.

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Podcast Episode 9: Why a Weekly Scorecard is the Secret to Predictable Sales Growth 

In this episode of Driving Growth, Steve Whittington unpacks how implementing a weekly sales scorecard can transform your B2B team's performance.

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Podcast Episode 8: From Apple to App Dev: Chad Jones on Founder-Led Sales and Building a Revenue Machine

In this episode of Driving Growth, Chad Jones shares the journey from working at Apple to founding Push Interactions, a custom app development firm. He reflects on the pivotal role of brand positioning, evolving sales strategies, and learning the hard truths of go-to-market execution.

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Podcast Episode 7: How to Build a Real Sales Process That Scales

In this episode of Driving Growth, host Steve Whittington breaks down the essential components of a scalable, inspectable B2B sales process. Learn how to align your sales process with your revenue model, choose the right sales model, integrate sales methodologies, and design buyer-centric stages that drive results.

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Podcast Episode 6: From Services to Systems: Building Sustainable Growth with Sam Jenkins

In this episode of Driving Growth, Steve Whittington sits down with Sam Jenkins, Managing Partner at Punchcard Systems and CEO & Co-Founder of Standard Field Systems. Sam shares his journey from hands-on technologist to entrepreneur and thought leader, building service and product-based tech companies with a focus on long-term sustainability, leadership development, and scalable systems. 

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Podcast Episode 5: How to Define Your Ideal Customer Profile (ICP) and Drive Growth

To grow your business by 30–40%, focus on doubling down on your Tier 1 clients — the ones who buy the most and work best with you. In this episode, Steve Whittington dives deep into a foundational part of any go-to-market system: customer understanding, identifying your Ideal Customer Profile (ICP) and the key personas within it.

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Podcast Episode 4: Building a Revenue Flywheel: Sales Strategies for Predictable Growth

In this episode of Driving Growth, host Steve Whittington sits down with Robbie Butchart, Chief Revenue Officer at Launchcode and VP of Sales at Patronscout, to discuss what it takes to build a predictable revenue factory.

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Podcast Episode 3: Building a Predictable Revenue Factory: The Two Key Growth Motions

In this episode of Driving Growth, we break down the two essential motions every business needs for sustainable revenue growth: acquisition and retention/expansion.

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Podcast Episode 2: Data, Strategy, and the Science of Sales with George Leith

What does it take to build a predictable revenue factory? In this episode of Driving Growth, host Steve Whittington sits down with sales and media executive George Leith to break down the science behind successful go-to-market systems. 

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Podcast Episode 1: The Biggest Challenge for Revenue Teams

Most B2B teams lack a clear go-to-market strategy, relying on guesswork instead of data-driven forecasting. In this episode of Driving Growth, host Steve Whittington breaks down how to turn a "hopecast" into a real forecast using mathematical models.

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Coming soon: Driving Growth, The Go-To-Market Podcast from Roadmap

Are your forecasts more of a hopecast instead of something predictable that you can bank your business upon? Then the new podcast Driving Growth by Roadmap is for you.

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