Your brand is the foundation of any Go-To-Market strategy and the biggest part of creating a brand identity is the brand guide. This is an essential document that outlines how an organization presents itself to the world. In this blog we cover why a brand guide is important and the key pieces of information we include in every big, beautiful brand project!
Hot tip: scroll to the bottom to see some of our favourite brand guide examples.
The purpose of a brand guide is to maintain consistency, which is vital for brand recognition. With consistent branding, customers easily recognize your brand across different platforms, leading to trust and loyalty. A strong brand guide also saves time and resources, as everyone from your team knows how to communicate your brand accurately.
Now, let’s break down the key elements that go into a brand identity and guide:
There are various types of brand guides, from simple media kit styles, through to comprehensive microsites. Here are a few of our favourite examples below;
Simple Online Media Kit
Website Page Version
Digital Comprehensive Design System
Highly Detailed PDF Style Document