September 30, 2022 |

September 2022 Round-Up: This Little Piggy Went to Market

Webinar registration is officially open, read our new case study and an exciting welcome to the world!

This Little Piggy Went to Market

Register Now - Roadmap Webinar | Creating a Go-to-Market Strategy 

 The hard truth is that the majority of go-to-market (GTM) launches fail - with failure rates ranging from 80-50% (depending on the study and definition of success), we have to ask ourselves WHY when we're shooting for success.

Research points to  "lack of" causes, such as:

- Lack of Planning
- Lack of Customer Understanding
- Lack of Product Market Fit
- Lack of Value Proposition
- Lack of Positioning and Differentiation
- Lack of Commitment

While we agree with all these "lack of" causes, there is an important facet missing from the list above - Lack of Understanding. This lack of understanding can mean missing the fundamental foundations required for a successful GTM.

Here is just some of the list of what is needed in an all-encompassing  GTM plan: 

  • Customer Understanding
  • Ideal Client Profile (ICP) 
  • Brand Personas
  • Product Market Fit
  • Value Matrix
  • Buyers Journey
  • Demand Generation Strategy
  • Lead Generation/Capture Strategy
  • Clarity on Sales Strategies
  • All of the Above on Brand

Wondering what kind of results you can achieve with an all-encompassing GTM strategy? Don't just take our word for it, explore the results for yourself - read our in-depth case studies on Roadmap's go-to-market strategy and implementation for Rocket Gear and s01ve Cyber Solutions. 

 Help your launch stand out from the rest. Attend our webinar on October 20, 2022 - "Creating a Go-to-Market Strategy" lead by Roadmap President, Steve Whittington. 

Register Now | Go-To-Market Webinar

s01ve Cyber Solutions

A Targeted and Technical Go-To-Market Strategy

s01ve Cyber Solutions offers a full array of front-line cybersecurity services that reduces risk today and protects a business' future. s01ve had been operational for approximately one year but needed to refine and define its offering before launching its product to a broader market.

Learn more about our approach to developing a new go-to-market strategy for this team of cybersecurity professionals that has included a freshly designed and developed website with custom spot illustrations, new stationery, and social media presence and digital marketing strategy.

Read the Case Study | s01ve Cyber Solutions

Hello Baby!

A huge congratulations to Roadmap Creative Director, Shannon, and her partner Cary on the birth of their son, Theodore! Welcomed into the world at midnight on September 15th - this little guy has stolen our hearts. 

Sending love and warm wishes to Shannon, Cary & Theodore as they settle into being a family of three. 

P.S. We knew you were all wondering - Julie won the Roadmap baby pool and now has eternal bragging rights! 

Register Now | Creating a Go-to-Market Strategy

Join us on October 20th for an in-depth webinar on Creating a Go-to-Market Strategy. Optimize your launch with an all-encompassing strategy that incorporates branding, sales, marketing, and customer experience, backed by technology to grow and thrive.

Register Now | Go-To-Market Webinar

Sign up to our newsletter

Would you like us to implement a similar strategy for you?

Book a Discovery Call

How Many Sales Pipelines Do You Need?
October 5, 2022


To Hit Your Sales Goals, You Need To Do The Math
September 26, 2022