Spring has sprung with 4 - 6 inches of snow!
Wild weather whipped across the prairies throughout the month but at the end of the day, despite ups and downs in temperature, spring is here! With the arrival of spring, we have seen an increase in activity with our clients, many are entering a traditionally busy time, as well in general consumer hesitancy and waiting during the long winter has begun to lift.
Layer in additional complexities with the vaccine versus variant race and federal budget and stimulus programs announced or extended there is a lot to take in, and always lots to do.
This months roundup is a reflection of ongoing change we all continue to face and the tenacity of our clients rising to meet the challenge:
As always, we are here to help! Reach out any time. We love to chat about strategies to drive the growth of your business.
This first quarter was jam-packed with projects for CLS Landscape. From a new website launch to projects that improved the customer experience and ones that unified their internal teams, we were able to be their guide through each one.
This project was originally scheduled for the latter part of last year, but as we researched the software to create the website and the various software we would need to integrate, we realized there was more to the project than initially scoped. So we backed things up and started with a technology audit and system design.
CLS had a disjointed website experience with the marketing portion of the website being hosted through WordPress and the shop portion on Lightspeed, there was clearly a visual difference between moving from one site to another and the e-commerce system was not sending information to the finance system.
To help choose a platform that ensured the point of sale system and online inventory were connected. We also needed to ensure that the platform worked with HubSpot as we were committed to using this system to improve the customer experience in 2021.
To ensure the project would be successful we first needed to set up an API between Quickbooks and Lightspeed and although the API existed it didn’t work as promised. The next challenge was our lack of experience in Lightspeed as our preferred software is Shopify.
We stayed persistent and held Quickbooks and Lightspeed accountable to do what they promised and with proper testing we implemented an API that worked. We sourced an external developer for Lightspeed to help with the customizations we required and committed ourselves to learning a new software with the Lightspeed design template.
Stay tuned next month for another website we’ve launched for CLS Landscape's construction business.
CLS Landscape has never truly marketed the construction side of their business until last year. So this year we wanted to set them up for success with a proposal document that outlines the benefits, team, case studies, and process with sample pricing to excite customers about the potential of getting their own dream yard. It is something that is sent through to customers after the initial connection and is also downloadable from their new construction website - more on that project coming next month!
Back in 2020 when we completed the strategy for CLS Landscape one of our goals was to enhance the internal team's experience. CLS Landscape had a number of onboarding documents that we united into one cohesive document. The purpose was to provide each team member with the information they would need to be successful in a friendly and welcoming tone. We also designed a set of uniforms for the supply and construction line of business to get teams excited about the season ahead.
This onboarding document included:
Our graphic designer, Tori, was recently in Uppercase Magazine Issue #49 as a featured surface pattern designer. There were 850 entrants, narrowed down to 100! See the magazine here!Sign up to our newsletter