Runnin' Red provides shipping and logistics services to customers who need goods imported and exported. They were looking to expand their service offerings and needed a partner to help implement new technology on their website.
Runnin' Red wanted to start selling shipping labels online. They are positioned uniquely in the market where they can offer steep discounts on shipping rates from Canada to the USA. They wanted to provide users an online self-serve option to purchase shipping labels. A customer could then drop off their parcel at Runnin' Red's warehouse and benefit from faster and less expensive shipping rates than what local carriers could provide.
Runnin' Red wanted to create a new offering where customers could purchase shipping labels directly on their website. To keep costs low, they wanted to ensure this was an entirely self-service feature for customers. Their existing website did not contain any e-commerce functionality. Roadmap made technology recommendations, then carried out the implementation to allow users to generate quotes online and purchase the shipping labels. Roadmap was responsible for the entire execution of the project including:
These were the challenges within this project:
Using our collective capabilities around UX/UI and custom web development, we were able to deliver a full self-service solution. We did this while integrating it into their existing website. We also integrated into an existing admin dashboard to provide reporting and aid in any customer service issues that may arise. This dashboard also offered tools for the Runnin' Red staff in order to make back-office tasks much more manageable, such as creating eManifests and packing slips.
We were able to bring several systems together to provide a seamless customer experience:
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