Your website is the foundation of your marketing strategy. It is the place so much of your marketing efforts are focused on, like linking digital ads there or creating content to improve your search engine ranking. Your goal is to drive traffic there and then use the website to get sales or leads.
You may have great strategies to get your customers there, but is your website optimized to convert all that traffic into sales or qualified leads?
There are important features of any website that are imperative to convert your visitors:
For businesses that sell to other businesses, your main website conversion will likely be getting qualified leads, either through a contact form or a request for a demo. Best practices show us there are 7 webpages you need to make a website that converts:
Your home page needs to show customers, very clearly and succinctly:
These pages show in more detail how your product or service can help your customers.
These should be linked on the product page. Case studies back up what you say you can do with proof, such as:
Yes, include pricing! Doing so allows prospects to self-qualify (or not) and then helps you get more qualified and quality leads.
This tells the story of who you are as a company, how you came to be, and how your company helps others. You can establish authority and trust with your history, but don’t be boastful.
This is the page your CTAs across your website are linking to.
Thank You Page
This page appears once they book the meeting or fill out the form. Along with thanking them for contacting you, it should:
Once you’ve generated the demand for your product or service and driven potential customers to your website, don’t miss out on capturing that demand by having a website with a poor user experience that doesn’t convert. These simple tips and website page structure can ensure your visitors are taking the actions you want and ultimately driving revenue.
Make sure you:
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