Why Do You Need A CRM?

Customer relationship management (CRM) is a technology that allows your business to manage all of your company's interactions and communication with customers. It helps businesses better organize and access their customer data, which leads to better customer relationships, loyalty and retention.

Shockingly, CRM technology still doesn't have the impact on the industry that it deserves. Around 22% of salespeople say they don't know what a CRM is, and 40% of companies don't use a CRM at all. These companies often rely on spreadsheets and email for storing customer data.

On June 15, 2022, Roadmap President, Steve Whittington, hosted a live webinar explaining why your business needs a CRM and the tactics for gathering the most useful customer data from it.