E-commerce Development Services

What can you expect from Roadmap?

• A dedicated team of specialists working to ensure the perfect online presence
• Experts in Shopify, WooCommerce and HubSpot
• Certified Google Advertising Experts
• Partners who work alongside you, focusing on all aspects of the business, not just one piece

Our Process Sets Us Apart

We guide you through each aspect of the website build to produce the best e-commerce website for your budget. There are various areas to consider when building your e-commerce site if you want to ensure its success. 

1. Product Discovery
2. Customer Experience
3. Website Design
4. Website Development
5. Team Training
6. Launch
7. Listening and Measuring

Product Discovery

You know better than anyone the products you’re selling – but it’s always important to explain to customers not just the “what” of the product but the “why.” In our discovery sessions, we uncover details about your product features, your unique value proposition, and how you currently reach your market. We look at what problems your products solve and who the target audience is. It’s also equally important to understand the business goals of your company and how all the departments work together toward e-commerce sales, such as inventory, shipping, and accounting.

Customer Experience

Understanding your customers and the journey they take to purchase will help us build an intuitive design and structure for your website. We create wireframes to determine content placement and mimic a user’s flow through the site. We work with you to refine this not only for the initial website build but also after launch once we see your customer traffic flowing through the site. Understanding your customers also helps us tie together all of your business systems for a seamless experience. We can work with you to integrate your inventory management system into the e-commerce platform so customers know what’s in stock, or create processes for post-purchase, like automated shipping updates.

Website Design

Once we understand your products and business systems, we look at the best ways to replicate the product details online in a way that makes sense to your customers. You may be able to use a Shopify theme, or we may need to create a custom design that reflects your brand. Plus, this understanding will help us understand your content needs, such as videos showing the products in use, photos of features, technical specifications, or 3D renderings. We work with our clients on sourcing professional photography for their products, and we can also provide services such as content creation and copywriting.

Website Development

Working alongside your team, we will map out the features of your website, focusing on what makes things easiest for the customer. We can also look at optimization opportunities to maximize your sales, like bundling options, suggested products or bulk discounts.

You need a website solution now that fits your current needs, and you don’t need to spend thousands of dollars on a problem that isn’t there. But, it is important to think long-term about how you can scale your business and website when the time comes. We want to set you up on an e-commerce platform that allows you to grow and create a future roadmap to ensure you have the basic infrastructure to get there.

Team Training

Once your website is up and running, your work doesn’t stop. There will always be updates like new photos, adding new products or price updates. We create a training plan for your team members responsible for the different areas of your website (marketing, shipping, customer service), to set them up for success and to make sure they are confident in what they do. We make sure your team members have training on the e-commerce platform to both understand how it works now, and any updates or new features the platform rolls out.

Launch

When you launch your new e-commerce website, you need a strategy to get customers to visit it. Our in-house talent specializes in social media and marketing strategies that will give your business the competitive edge it needs to stand out. We can empower your business to improve your Google search ranking; we can set up social media ads, or show you how to take advantage of cross-selling and repeat purchases. Unlike other agencies, we specialize in conversions and use this metric to guide new businesses and established brands. 

Listening and Measuring

As your website traffic and online sales increase, it’s very important that you continuously listen to your customers and measure all the data about them that you can. To give you insights into your customer’s behaviour, we implement Google Analytics on your website and any additional third-party tracking tools you choose. In addition, we provide coaching to assist your team in using the new platform and help you set up conversion goals so you can continue exceeding your benchmarks. Let your customers and their behaviour guide the next development features of your site.

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