Podcast Episode 10: From Startup to Industry Leader: Brett Schmidt on Customer-Centric Growth at CORR Grain

Brett shares how deep customer listening, a strong internal culture, and CRM adoption helped CORR Grain scale sustainably. Tune in to hear real-world insights on account management, customer retention, and building a data-driven go-to-market system in a traditional B2B industry.

Episode Takeaways:

• Customer conversations—not just surveys—are a goldmine for insight. By making post-sale callouts instead of relying solely on CSAT scores, CORR Grain uncovered meaningful feedback that helped them improve service and deepen trust. 
• A distributed, community-based sales team builds stronger relationships. CORR Grain’s reps live and work in the regions they serve, making them trusted neighbours rather than just transactional vendors. 
• CRM adoption can be a cultural shift as much as a technical one. Weekly meetings, open Q&As, and persistent leadership support helped CORR Grain move from sporadic usage to a shared system of truth that now powers decisions and accountability. 
• Retention is the new growth strategy in saturated markets. By focusing on proactive service, values-based hiring, and long-term customer experience, CORR Grain turns satisfied buyers into loyal partners and brand advocates. 

If you found this valuable, make sure to subscribe to Driving Growth wherever you get your podcasts for more strategies on building a scalable revenue engine. New episodes are available on the first and third Wednesday of each month.

• Apple Podcasts: https://podcasts.apple.com/podcast/id1798562608 
• Spotify: https://open.spotify.com/show/7oPqQgSxiCjI9hlopITT1x?si=cbbd8ed459c248eb 

Follow Roadmap on social media for more great content!

• LinkedIn: linkedin.com/company/weareroadmap/
• Instagram: instagram.com/weareroadmap/
• Facebook: facebook.com/weareroadmap
• YouTube: youtube.com/@roadmapagency