Go-To-Market Readiness Index
How Strong Is Your Go-To-Market Strategy? Most leaders think they’re ready to scale. Most are wrong.
Take the Go-To-Market Readiness Survey
A 30-minute executive diagnostic that benchmarks your strategy, reveals what’s missing, and shows how you stack up against your peers.
Book Your Interview NowGoing through the GTM Readiness Survey was an eye-opening and surprisingly comprehensive experience — it helped me zoom out and see our entire go-to-market system in a whole new light.
What the GTM Readiness Index Is
The Go-To-Market Readiness Index is a research survey designed to help you assess how aligned and effective your go-to-market strategy really is across five key areas, such as strategic foundations, sales process and metrics, and customer data.
What You'll Walk Away With
- A confidential GTM Score, compared to other Canadian businesses
- An eye-opening report of your strategic blind spots — and where you’re outperforming
- The option to review your gaps 1:1 with Steve Whittington, President of Roadmap
- A frictionless experience — fast, focused, and facilitated by a live expert
Who It's For
- Growth-minded CEOs, Presidents, and Sales/Marketing VPs of small-to-medium businesses with $5M–$250M in annual revenue.
- Especially relevant to industries like: Agri-business, Manufacturing, and Professional Services (e.g. Engineering, Accounting, Insurance, etc.).
Why It Matters
- We built the GTM Readiness Index after working with 100+ SMBs and seeing the same pattern: Smart teams. Strong products and services. But hidden gaps in go-to-market planning cost them real money.
I really liked seeing the questions and answers on the screen. It gave me immediate insight into our own business. It was easy to put things into context based on where we were in our journey, and it helped me clearly gauge where we were strong and where we had room to improve.
Ready to See Where You Stand?
It’s the most productive 30 minutes you’ll spend this quarter.
Take the Go-To-Market Readiness Survey
A 30-minute executive diagnostic that benchmarks your strategy, reveals what’s missing, and shows how you stack up against your peers.
Book Your Interview NowResources: Tools to Strengthen Your Strategy
Explore our podcasts, blogs, and webinars that have been curated to help you explore the themes uncovered in the GTM Readiness Index and build a stronger, more predictable go-to-market system.
Podcasts
In this episode of Driving Growth, we break down the two essential motions every business needs for sustainable revenue growth: acquisition and retention/expansion.
In this episode of Driving Growth, host Steve Whittington breaks down the essential components of a scalable, inspectable B2B sales process. Learn how to align your sales process with your revenue model, choose the right sales model, integrate sales methodologies, and design buyer-centric stages that drive results.
Take the Go-To-Market Readiness Survey
A 30-minute executive diagnostic that benchmarks your strategy, reveals what’s missing, and shows how you stack up against your peers.
Book Your Interview Now
