$25,000 Go-To-Market Acceleration Fund

Is Your Go-To-Market System Built to Scale?

We Help You Find Out. 

Roadmap has launched the $25,000 GTM Acceleration Fund to help B2B teams move from guesswork to growth. We’re selecting 75 companies to participate in a national research initiative on Go-to-Market readiness.

All participants will answer a series of questions about their business in a 15-minute diagnostic to assess the maturity of their GTM system. The responses will provide insights into their current state and allow them to be benchmarked against peers. Following the diagnostic, each participant will receive a 1:1 gap analysis. Based on their results, 5 companies will be selected to receive up to $5,000 in Roadmap services to build or optimize their Revenue Factory.

Selection Is Based on Readiness and Impact

Selection is based on business maturity, revenue potential, and readiness to act. We’re looking for strategic operators, not spectators.

What’s In It For You? 

If selected for the Go-To-Market Acceleration Fund, you’ll receive up to $5,000 in Roadmap services to improve the parts of your GTM system that will have the highest revenue impact, such as: 

• Sales Process Optimization 
  Develop a sales plan, automate follow-ups, quoting, dealer engagement, streamline your sales workflow, and more.
• CRM & Reporting Setup 
  HubSpot implementation with dashboards that make pipeline health visible.
• Targeted Marketing Programs 
  Run campaigns that generate new opportunities and engage your ideal customer profile (ICP). 
• Brand & Messaging Alignment 
  Ensure your brand resonates with buyers.

What You’ll Get — Even if You’re Not Selected for the Fund 

All 75 participants receive: 

1. Your Go-To-Market Readiness Benchmark Report 
   See how your Go-To-Market system stacks up against peers in your industry 
2. 1:1 Gap Analysis Call with Roadmap’s President 
   Identify the biggest friction points in your current GTM system 
3. Publicity + Authority 
   Top insights from the Go-To-Market Readiness Benchmark Report will be featured in:

✅ The Driving Growth Podcast 
✅ The Roadmap Blog 
✅ The 2025 GTM Readiness Benchmark Report 

Are You a Fit? 

You’re a strong candidate if: 

• You’re a B2B manufacturer or service provider 
• Your company earns $5M–$150M in annual revenue 
• You sell through dealers, resellers, or partners 
• You’re facing stalled, unpredictable, or inconsistent growth 
• You’re aiming to 2x your revenue in the next 3–5 years 
• You don’t have a structured, trackable go-to-market system that ties your marketing, sales, and customer teams together 

If your revenue goals are aggressive, but your systems are ad hoc, manual, or based on hope, this is your wake-up call. 

Why This Matters 

Most companies are missing the fundamentals of a repeatable Go-To-Market system: 

❌ No Revenue Factory 
❌ No visibility into what’s working or not working
❌ No pipeline momentum 
❌ No predictable sales math 

Instead, you get: 

• Missed targets 
• Disjointed teams 
• Siloed technologies, systems and processes with no ROI 
• And growth that never compounds 

This is your opportunity to build the factory that drives repeatable, measurable growth. 

How to Apply + Fund Recipient Selection

1. Submit Your Application Apply online to participate in the Go-To-Market Readiness research initiative and qualify for up to $5000 in Roadmap services. 
2. Take the Go-To-Market Readiness Diagnostic (15 minutes) 
   Participate in a facilitated 15-minute virtual meeting with our researcher to complete the diagnostic, capturing key insights about your GTM system’s maturity. Your organization will be benchmarked against peers in our national study. 
3. Book a 1:1 Gap Analysis Call 
   Have Roadmap’s President, Steve Whittington, take you through your Benchmark Report and explain where your greatest opportunities are. 
4. $5,000 Funding Recipient Selection 
   From participating companies, five will be selected to receive up to $5,000 in Roadmap services. Selection is based on business readiness, revenue potential, and strategic alignment. If selected, you'll receive a strategy call and personalized roadmap to build or accelerate your Revenue Factory using Roadmap’s proven methodology. 

Don't Wait, Apply Today!

This is not a generic grant or a fluffy marketing campaign. The Go-To-Market Acceleration Fund is: 

• A strategic growth program 
• For companies that are ready to scale 
• Run by a firm that’s helped drive over $200M+ in client revenue growth 

Growth Acceleration Fund Application

Resources

Explore curated podcasts, blogs, and webinars built to help you take action to build a more predictable, scalable go-to-market system. 

Blogs + Webinars

Access expert content designed to strengthen your GTM system and help you build a Revenue Factory. Each piece delivers insights, tactics, and guidance to drive measurable growth.

• Stop Guessing. Start Scaling. How a Go-To-Market System Turns Strategy Into Predictable Growth 
• Why You Need to Embrace RevOps
• What is Essential in a Go-To-Market Strategy?
• Webinar: How To Build a Revenue Factory
• Webinar: Creating a Go-To-Market Strategy

Podcasts

Driving Growth helps B2B companies scale with modern go-to-market systems. Each 20-minute episode delivers practical tactics, frameworks, and sales-marketing plays across the core Go-To-Market motions with actionable insights you can put into practice today.