The First Step in Your Strategic Planning Process
Strategic planning outlines business goals and can identify any barriers so that we can make appropriate recommendations.
When I work with new clients we often start with strategic planning. To run these types of meetings I’ve created a short, four-step process to help guide the discussion.
Step 1 – What does success look like?
Success can look different depending on the person, team, business, and relationship that you hope to develop.
Thought starters:
What does a successful relationship, project, or communication look like?
Step 2 – Business goals
A goal is the desired result you want to achieve. Below is a list of some areas where businesses like to set specific goals, select the ones that work best for you and your business.
Thought starters:
- Sales / Revenue
- Brand
- Customer experience
- Operations efficiency
- Growth of business
- Employee retention
- Marketing
Step 3 – Business objectives
An objective defines the measurable action taken to achieve the overall goal. These are where we create a solid picture of what needs to be done to hit specific goals with timelines, due dates, and team responsibilities.
Thought starters:
- Sales / Revenue: $X (Date)
- Brand consistency (Date)
- Customer experience: review customer journey, sales cycle, etc. (Date)
- Operations efficiency: financial systems, technology features, etc. (Date)
- Growth of business (Date)
- Employee: employees in specific roles, culture, etc. (Date)
- Marketing and communications: updated brand, messaging, website, events, etc. (Date)
Step 4 – Strengths, Weaknesses, Opportunities, Threats Analysis
This simple marketing exercise never gets old and for annual clients, I like to redo this every year. Always looking through the lens of: How can we highlight our strengths and are there any weaknesses that can easily be solved? How?
Next, I typically recommend completing a competitive analysis, check out how you can complete your own here!
