Podcast Episode 2: Data, Strategy, and the Science of Sales with George Leith
What does it take to build a predictable revenue factory? In this episode of Driving Growth, host Steve Whittington sits down with sales and media executive George Leith to break down the science behind successful go-to-market systems.
George shares his insights on why sales is more about data than luck, how traditional businesses can adapt to digital transformation, and the critical role of structured customer and sales data. He also dives into performance metrics, competency assessments, and practical steps to create a scalable, high-performing revenue team.
Episode Takeaways:
- Understanding your existing customers is the first step to building an effective go-to-market system.
- Clean, centralized data is essential for making informed strategic decisions.
- Measuring leading metrics is critical for assessing and improving revenue performance.
- Continuous learning and adaptability are necessary to keep up with evolving market dynamics.
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Get the ToolkitIf you found this valuable, make sure to subscribe to Driving Growth wherever you get your podcasts for more strategies on building a scalable revenue engine. New episodes are available on the first and third Wednesday of each month.
- Apple Podcasts: https://podcasts.apple.com/podcast/id1798562608
- Spotify: https://open.spotify.com/show/7oPqQgSxiCjI9hlopITT1x?si=cbbd8ed459c248eb
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