November 19, 2025 | Written by Steve Whittington

Podcast Episode 18: Customer-Driven Growth in Manufacturing: David Koss on Hunter Wire’s Legacy and Future

What does it take to grow a manufacturing business across three generations? In this episode of Driving Growth, host Steve Whittington sits down with David Koss, President of Hunter Wire, to explore how customer-centric values, repeatable systems, and account-based growth strategies are shaping the company’s future.

David shares lessons from transitioning into leadership, balancing legacy with modernization, and building a value proposition rooted in solutions and relationships. Whether you’re in manufacturing or B2B services, this conversation offers practical insights into scaling with purpose while staying true to your core.

Episode Takeaways:

  • Leadership means balancing legacy with modernization. David draws on the entrepreneurial spirit of his grandfather and the cautious discipline of his father to guide decisions that are both ambitious and grounded in data.  
  • Customer-centric values drive Hunter Wire’s growth. From late-night deliveries to proactive relationship building, the company stands apart by putting customer needs first and proving reliability through action, not slogans. 
  • Account-based growth strategies create repeatable systems. By focusing on existing customer relationships and expanding within their networks, Hunter Wire builds long-term contracts and sustainable revenue streams. 
  • Discipline and boundaries protect long-term success. David stresses the importance of paying yourself first, setting firm financial guardrails, and being willing to say “no” to the wrong opportunities in order to scale responsibly. 

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