Podcast Episode 15: Building a Demand Generation Map: How to Align Marketing, Sales, and Growth 

He explains how mapping your customer journey helps you create, capture, and nurture demand more efficiently while aligning marketing and sales into a single system. From understanding your buyers and reducing leaks in your funnel to tracking the right metrics and shortening deal velocity, Steve shows how a demand generation map becomes the GPS for predictable revenue growth.

Episode Takeaways:

• A demand generation map is the GPS of your revenue engine. 
  It connects marketing and sales into one unified system so you can create, capture, and nurture demand with clarity instead of guesswork.  
• Most companies don’t have a demand problem—they have a leak problem. 
  Without mapping the customer journey, opportunities slip through cracks in awareness, capture, or nurturing, leading to wasted spend and unpredictable pipelines.  
• Customer understanding drives everything. 
  Knowing where your buyers are, what triggers their interest, and how they make decisions allows you to focus resources on the most effective channels and messages.  
• You can’t optimize what you don’t measure. 
  Tracking KPIs like form fills, deal velocity, and customer acquisition costs gives you the data needed to double down on efficient motions and eliminate wasted effort. 

If you found this valuable, make sure to subscribe to Driving Growth wherever you get your podcasts for more strategies on building a scalable revenue engine. New episodes are available on the first and third Wednesday of each month.

• Apple Podcasts: https://podcasts.apple.com/podcast/id1798562608 
• Spotify: https://open.spotify.com/show/7oPqQgSxiCjI9hlopITT1x?si=cbbd8ed459c248eb 

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