Podcast Episode 12: Building a Profit-Generating Sales Pipeline with Leslie Venetz 

She also discusses how to foster trust-based sales cultures, why cold calling still works, and key takeaways from her new book, Profit Generating Pipeline. Whether you're leading a startup or an enterprise team, this episode is packed with actionable sales insights and GTM systems thinking to help you drive predictable growth.

Episode Takeaways:

• Active listening is the foundation of effective sales. 
  Without it, discovery calls fall flat and customer needs go misunderstood, no matter the size of the organization. 
• Cold calling isn’t dead, but it has evolved. 
  Modern reps need better data, smarter tools, and sharper messaging to succeed in today’s remote, low-attention-span environment. 
• Most sales teams focus too much on features and not enough on outcomes. 
  Leslie stresses that buyer-centric, segmented messaging rooted in real problems is what drives pipeline momentum. 
• A healthy sales culture starts with trust. 
  From leadership to reps to buyers, rebuilding trust is essential if we want sales to become a respected, inclusive profession. 

If you found this valuable, make sure to subscribe to Driving Growth wherever you get your podcasts for more strategies on building a scalable revenue engine. New episodes are available on the first and third Wednesday of each month.

• Apple Podcasts: https://podcasts.apple.com/podcast/id1798562608 
• Spotify: https://open.spotify.com/show/7oPqQgSxiCjI9hlopITT1x?si=cbbd8ed459c248eb 

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