Podcast Episode 8: From Apple to App Dev: Chad Jones on Founder-Led Sales and Building a Revenue Machine

Chad opens up about transitioning from founder-led sales, the missteps in hiring, and how aligning with the right clients has led to their most successful year yet.

Episode Takeaways:

• A predictable go-to-market system requires focus, discipline, and consistency. It’s not about chasing every opportunity, but about sticking to a structured, repeatable approach that drives steady growth.
• The biggest challenge for B2B companies is often internal misalignment. When marketing, sales, and leadership aren’t on the same page, it leads to confusion, lost revenue, and missed opportunities.
• An Ideal Customer Profile (ICP) is the foundation of GTM success. Without a clear understanding of who you serve best, your team risks wasting time and resources on the wrong leads.
• Growth doesn’t have to be chaotic—build a system that works. With the right GTM strategy, you can scale confidently, close better-fit customers, and reduce reliance on referrals or luck. 

If you found this valuable, make sure to subscribe to Driving Growth wherever you get your podcasts for more strategies on building a scalable revenue engine. New episodes are available on the first and third Wednesday of each month.

• Apple Podcasts: https://podcasts.apple.com/podcast/id1798562608 
• Spotify: https://open.spotify.com/show/7oPqQgSxiCjI9hlopITT1x?si=cbbd8ed459c248eb 

Follow Roadmap on social media for more great content!

• LinkedIn: linkedin.com/company/weareroadmap/
• Instagram: instagram.com/weareroadmap/
• Facebook: facebook.com/weareroadmap
• YouTube: youtube.com/@roadmapagency