Podcast Episode 6: From Services to Systems: Building Sustainable Growth with Sam Jenkins

They discuss how Punchcard Systems is evolving from a professional services firm into a systematized, IP-driven growth engine, while also spinning out scalable product companies like Standard Field. Sam talks about transitioning away from founder-led sales, onboarding a Head of Growth, and implementing playbooks, team alignment, and delivery systems that double as a sales mechanism. He unpacks the differences between professional services and SaaS models, and how investing in customer onboarding, leadership training, and ideal customer profiles drives predictable, sustainable revenue growth. 

The conversation also touches on the importance of customer feedback, the courage to specialize, and building systems that allow organizations to scale intentionally in the face of technological disruption. If you’re a founder or business leader looking to scale beyond ad-hoc sales and build a revenue engine rooted in customer outcomes and reproducible value, this episode is a must-listen. 

Episode Takeaways:

• Systematizing growth means moving beyond founder-led sales. Sam Jenkins explains how Punchcard Systems implemented playbooks, hired a Head of Growth, and built delivery systems that drive repeatable revenue. 
• Professional services and SaaS require different growth mindsets. The episode explores how service-based businesses can evolve by creating scalable IP and transitioning toward product-led models. 
• Specialization takes courage—but it unlocks efficiency and scale. Sam emphasizes how narrowing your focus to ideal customers improves delivery, alignment, and long-term growth. 
• Customer outcomes should be your North Star. Whether in services or SaaS, growth comes from deeply understanding what your customers value and building systems to deliver that consistently. 

If you found this valuable, make sure to subscribe to Driving Growth wherever you get your podcasts for more strategies on building a scalable revenue engine. New episodes are available on the first and third Wednesday of each month.

• Apple Podcasts: https://podcasts.apple.com/podcast/id1798562608 
• Spotify: https://open.spotify.com/show/7oPqQgSxiCjI9hlopITT1x?si=cbbd8ed459c248eb 

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