Bonus Episode: Trade Shows Are The Underrated Strategy for Real Connection 

He emphasizes the need for alignment within revenue teams and the role of AI in enhancing productivity. The discussion also covers the significance of customer experience and the necessity of validating customer journeys to ensure effective marketing strategies. 

Our special thanks to Anders Boulanger and the Engaging Personalities podcast. Check it out wherever you get your podcasts. 

Episode Takeaways:

• Sales and marketing should be integrated into a revenue team. 
• Breaking down silos leads to better collaboration and results. 
• Trade shows can be a powerful tool for generating leads. 
• AI should enhance, not replace, human expertise in sales. 
• Understanding the customer journey is crucial for effective marketing. 
• Mapping the customer journey helps identify touchpoints and emotions. 
• Demand generation requires a holistic approach to marketing. 
• Customer experience is a key driver of revenue growth. 
• Validation of marketing strategies is essential for success. 
• Continuous learning and adaptation are necessary in business. 

If you found this valuable, make sure to subscribe to Driving Growth wherever you get your podcasts for more strategies on building a scalable revenue engine. New episodes are available on the first and third Wednesday of each month.

• Apple Podcasts: https://podcasts.apple.com/podcast/id1798562608 
• Spotify: https://open.spotify.com/show/7oPqQgSxiCjI9hlopITT1x?si=cbbd8ed459c248eb 

Follow Roadmap on social media for more great content!

• LinkedIn: linkedin.com/company/weareroadmap/
• Instagram: instagram.com/weareroadmap/
• Facebook: facebook.com/weareroadmap
• YouTube: youtube.com/@roadmapagency