August 2025 Round-Up: Forget Clever. Your Brand Needs to Be Clear.
Generic positioning: “Quality. Service. Innovation.”
No one knows what that means anymore.
If your sales team is rewriting every pitch, your website tells a different story, and your customers still don’t fully “get it,” you don’t have a messaging issue. You have a brand that isn’t doing its job.
In this month’s post, we take a closer look at why so many B2B brands fall flat and what it takes to build one that drives performance across sales, marketing, and customer experience.
You’ll learn:
✔️ The top brand mistakes that kill momentum
✔️ The 3 steps to building a high-functioning brand system
✔️ A real-world case study from Sky + Table Event Group
✔️ Questions every founder and marketing lead should be asking
If your brand isn’t helping your team close deals, align internally, and stand out externally, it’s holding you back.
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You’re Sitting on 80% of Your Growth and Probably Ignoring It
Most B2B companies are addicted to new customer acquisition. But did you know that up to 80% of your revenue is already sitting in your existing accounts?
The secret? A strategic, tiered, and operationalized Account Management System (not just customer service dressed up with a quota).
In our latest blog, we break down exactly how to:
- Tier your accounts based on real data (not gut feel)
- Build strategic account plans that move beyond nostalgia
- Turn QBRs into boardroom-level growth conversations
- Stop “hope-casting” and start forecasting with confidence
If you want predictable, scalable, defensible revenue, stop chasing new—and start maximizing what you’ve already earned.
Read The Blog Post
Podcast Episode 11: Growth Through Account Management: Turning Customers Into Strategic Partners
In this episode, Steve Whittington explores one of B2B’s most ignored levers: account management. Learn how to tier your accounts, build actionable plans, and turn retention and expansion into a repeatable revenue engine.
Listen NowPodcast Episode 12: Building a Profit-Generating Sales Pipeline with Leslie Venetz
Sales leader and author Leslie Venetz joins Steve Whittington to share proven strategies for outbound success. From active listening to outcome-focused messaging, Leslie reveals how to build trust, drive pipeline, and make cold calls count.
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Building Brand Recall Through Category Entry Points
Your branding today equals tomorrow's demand. This statement is especially true in the B2B space when referencing the new gold standard of the 95:5 in market buyer rule: 20% of business buyers are 'in the market' over the course of an entire year; around 5% per quarter – or put another way, 95% are not in the market.
Read NowBig Beautiful Brand Guides
Your brand is the foundation of any Go-To-Market strategy and the biggest part of creating a brand identity is the brand guide. This is an essential document that outlines how an organization presents itself to the world. In this blog we cover why a brand guide is important and the key pieces of information we include in every big, beautiful brand project!
Read NowWould you like us to implement a similar strategy for you?
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