Questor has helped its customers safely manage their waste gas emissions for over 25 years. But their brand identity had not been updated since inception and didn’t reflect its current product offerings or new audience sets.
To create a clear, modern brand identity and updated marketing materials that include new product offerings and reflect their passion for innovation and quality.
The biggest challenge was taking the complex set of product lines and simplifying it into one, easy to understand graphic while highlighting each product’s unique set of benefits. Another challenge was messaging. Questor initially focused on solving problems for the oil and gas industry, however, the rebrand provided an opportunity to speak to new audience sets and create the materials needed to reflect this.
Creating a “how it works” sequential graphic that highlighted each product's unique benefits and how they could work together or stand-alone. Copy and images on the website were focused on two specific audience sets needs, while a broader set of images was used to show the wide range of industries Questor can service with their technology.
A visual identity that reflected a new strategic direction for the company with new product offerings in a fresh, clear, and professional manner. Along with a cohesive set of marketing tools to enable the sales team to reach new audience sets.
Shannon and Team helped take us from the dark ages with our marketing to a fresh, creative, modern look and a full corporate rebrand. With Shannon’s help, we were able to navigate through all of the challenges and roadblocks easily and efficiently. As a company that hadn’t had much experience with the marketing piece of our business Shannon and the team were amazing and did a phenomenal job.
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