October 2025 Round-Up: Your Numbers Are Talking. Are You Listening? 

We’ve worked with dozens of companies that track all the usual data. They have spreadsheets full of pipeline numbers, forecasts, billings and bookings. But when it comes to achieving set targets or making changes, they’re still guessing. The data isn’t being used to shape direction and required activities.

There’s a better way forward. It starts with six numbers. These six sales metrics are always present in growing, successful companies because they give you a clearer picture of what’s really happening inside your business. 

• Average account size helps you understand how many clients you need 
• Average transaction size shows how often and in what ways your customers buy 
• Close rate tells you how well your team is converting opportunities 
• Deal velocity reveals how long it takes to move from the first call to a signed sales order or P.O. 
• Gross margin contribution shows what you actually keep after delivery 
• Customer acquisition cost tells you what it takes to win a new client 

These numbers are already available in most businesses. They just need to be brought together in a way that helps you see what’s working, what needs to change, and what’s possible if you move forward with focus.  

You don’t need to build a complicated model. You just need to start with what you have. 

 👉 Read the full article 

From Ambitious Goals to a Sustainable Revenue System

HeatMaster, a North American manufacturer of high-efficiency outdoor furnaces, needed structured revenue operations  to match its ambition. Through a Growth Retainer partnership, Roadmap helped build the systems, leadership, and alignment required to scale confidently.

By combining sales, marketing, and customer experience into one unified revenue team, HeatMaster gained full-funnel visibility and accountability. Customer research provided fresh insights into audience needs, which were infused into messaging, dealer engagement, and go-to-market strategy.

With a new sales plan, consistent coaching cadence, improved digital ad performance, and the launch of a custom Dealer App, HeatMaster is operating with clarity, confidence, and measurable momentum toward its growth goals.

👉 See how structure and strategy turned ambition into results.

Podcast Episode 15

Demand Generation Maps: How to Align Marketing, Sales and Growth

Host Steve Whittington breaks down the power of a demand generation map and why every B2B company needs one.

Podcast Episode 16

The Art of Sales: Building Trust and Lasting Relationships with Lenny Andrichuk

Steve Whittington sits down with veteran sales leader Lenny Andrichuk to explore the human side of sales.

To Hit Your Sales Goals, You Need To Do The Math

In this blog post, we break down the key metrics and simple math you need to plan the right volume of leads, meetings, and deals to reach your targets.

What is Essential in a Go-To-Market Strategy?

In this blog post, we explore why go-to-market must be an ongoing strategy that connects marketing, sales, and customer experience to drive revenue.