Most B2B Companies Think They’re Ready to Scale. Most Are Wrong. 

If you’re a Canadian B2B business leader with a vision for aggressive growth, doubling revenue in the next 3–5 years, ask yourself this: 

Are you scaling strategy or scaling guesswork? 

Most teams can’t tell the difference. Their sales process is a loose collection of tribal knowledge. Their CRM is underused or incorrectly set up. Marketing runs campaigns in isolation. Customer success is reactive. Reporting is a spreadsheet graveyard. 

And yet they believe they’re ready to scale. 

That’s exactly why we created the $25,000 Go-to-Market Acceleration Fund. 

Not just to hand out dollars, but to challenge companies to prove they’re ready for growth. And to give them a roadmap if they aren’t.  

The Fund: What It Is and Why It Exists 

The GTM Acceleration Fund is a strategic initiative by Roadmap, serving both as a national research project and a business wake-up call. 

We’re selecting 75 Canadian B2B businesses to participate in a Go-to-Market Readiness diagnostic, benchmarking their current system against national peers. Each participant gets a 1:1 gap analysis with Roadmap’s President, a custom benchmark report, and an insider’s look at what’s holding them back. 

From those 75, five companies will be awarded up to $5,000 in Roadmap services to help them fix the most critical elements of their go-to-market system — from sales process to CRM, brand alignment to marketing automation. 

Because guesswork doesn’t scale. Systems do. 

What You Get — Even If You’re Not Selected for the $5,000 

Too many programs promise growth. This one shows you what’s standing in the way. 

Every company that participates walks away with: 

✅ Go-To-Market Readiness Benchmark Report — see how your GTM system stacks up 
✅ 1:1 Gap Analysis with Roadmap’s President, Steve Whittington 
✅ Featured Insights in National Content — top insights will be featured in the 2025 GTM Readiness Benchmark Report, the Driving Growth Podcast, and the Roadmap Blog 

That’s market intelligence, executive coaching, and free publicity, just for taking the diagnostic. 

And for the selected 5? Access up to $5,000 in expert-led execution work, such as: 

• Sales Process Optimization: Modernize, document, and automate your pipeline 
• CRM & Reporting Setup: Create real-time visibility with HubSpot and other tools 
• Targeted Campaigns: Engage your ICP with content that converts 
• Brand & Messaging Refinement: Finally make your value clear to buyers 

Why Are We Doing This? 

Because Canadian B2B companies, especially in traditional industries, are too often underserved when it comes to practical, strategic support for growth. 

Through our work with the Canada Digital Adoption Program (CDAP) and 100+ businesses across the country, we saw the same pattern repeat: 

Smart teams. Strong products. But their go-to-market systems? Inconsistent. Inefficient. Ineffective. 

We’re changing that. The Go-To-Market Acceleration Fund is how we’re raising the bar, not just for our clients, but for the entire ecosystem. 

Who Should Apply? 

You're a great fit if: 

✅ You're a Canadian B2B manufacturer or service provider 
✅ You generate $5M–$150M in annual revenue 
✅ You sell through dealers, resellers, or partners 
✅ You’re aiming to 2x your revenue in 3–5 years 
✅ You don’t have a clear, structured go-to-market system that ties sales, marketing, and service together 
✅ You’ve felt the pain of stalled or inconsistent growth 

If you’re relying on heroic sales reps, spreadsheets, and gut feelings to scale, this is your wake-up call. 

We’re not looking for tourists. We’re looking for strategic operators ready to build a Revenue Factory. 

Here’s How It Works 

Step 1: Apply Online 
Complete a short form to indicate your interest in participating in the research initiative. 

Step 2: Take the 15-minute GTM Diagnostic 
Participate in a virtual session with our team to assess your Go-To-Market system maturity. 

Step 3: Get Your Gap Analysis 
Review your custom Benchmark Report in a 1:1 call with Roadmap President Steve Whittington. 

Step 4: Selection of Fund Recipients 
Based on readiness, potential, and alignment — 5 companies will be selected to receive up to $5,000 in Roadmap services. 

Bonus: Top participants and fund recipients may be featured on the Driving Growth Podcast, the Roadmap Blog, and the 2025 GTM Readiness Benchmark Report. 

The GTM Problem Hiding in Plain Sight 

Here’s the truth most businesses don’t want to hear: 

❌ No GTM system = No compounding growth 
❌ No visibility = No ability to improve 
❌ No process = No predictability 
❌ No Revenue Factory = Constant reactivity 

What you get instead: 

• Constantly missed targets 
• Disjointed sales and marketing teams 
• Bloated tech stacks that don’t talk to each other 
• Stress. Stagnation. Attrition. 

If that sounds familiar, you’re not alone. But you don’t have to stay stuck. 

This fund is your chance to flip the script. 

What Past Work Tells Us: The Roadmap Advantage 

We’ve helped clients generate over $200 million in revenue growth. Our systems are built around hard-won insight, not theory. And we’re bringing that same proven methodology to every Go-To-Market Acceleration Fund participant, whether they get selected for funding or not. 

You’ll walk away with: 

• Clarity on your Go-To-Market system maturity 
• A benchmark against Canadian peers 
• Actionable insights to start building your own Revenue Factory 

This isn't a “nice-to-have.” It's your competitive edge. 

Final Word: This Isn’t Charity — It’s a Challenge 

We’re not giving out grants. We’re investing in companies that are ready to move. 

If you’re stuck but hungry. If your systems are duct-taped together. If you know you can scale, but don’t know how… 

This fund is for you. 

But don’t wait. Spots are limited. The moment we hit 75 qualified applications, the door closes. 

Apply Now. 

Stop relying on guesswork. 
Start building the system behind scalable, predictable growth.