Watch our go-to-market webinar, learn how and why to host a customer council and read up on new Roadmap insights!
The customer experience is something every company strives to do perfect, and to do so, you need to understand who your best customers are and what they need. There are many ways to gain understanding from your customers, such as sending out an annual customer survey. Another unique and in-depth way is to invite a key group of customers to participate in a customer council.
What is a customer council?
A customer council is made up of your top customers, and you meet once or twice a year to gain deep customer insights and market research. The council’s purpose is to give open and honest feedback on your initiatives and process.
Why do you need a customer council?
The research is clear on this: 80% of companies think they deliver a great customer experience, but only 8% of their customers believe this to be true. A customer council is critical in understanding how your customers feel about your customer experience and any areas you are excelling at or lacking in. You can also get valuable feedback on the products you offer, your marketing channels, internal processes, and any aspect of your business. These insights will help you prioritize initiatives to meet your customers’ needs - both current and future.
These are the steps to set up and host a successful customer council
We are conducting our own customer council this month and we're excited to hear where we're doing well and the areas that we can improve in. We will share the results and our learnings with you in future emails, so stayed tuned! You can also read this blog post for more info about customer councils, or contact us to learn how we can help you create and host your own council.
Roket Gear created the world’s first weighted hockey training system. The product was backed by research and they completed initial strategic direction and branding projects. They came to Roadmap to develop an in-depth strategy to reach three sales channels. To reach these customer sets we created sales and marketing plans, enablement tools, promotional items, and a website with an integrated customer relationship management system (CRM), developing a comprehensive go-to-market strategy.
Learn more about our approach to developing a complete go-to-market strategy for this team by reading our case study.
Did you miss our latest webinar about creating a Go-To-Market Strategy? Don't worry, we have you covered! The webinar recording and presentation deck are now online!
A go-to-market strategy is how a company brings a product to market. A successful strategy has many components that touch on areas such as customer understanding, building awareness, customer acquisition and customer expansion. The key takeaway is that all of these areas are working together to drive your launch.
Ready to learn more? Watch the webinar with Roadmap President Steve Whittington and download his slide deck to learn how to build the foundation for a successful go-to-market strategy and how this can help you strengthen your business.Sign up to our newsletter