This Round Up is all about Branding: how it creates value for your business, how it impacts your Go-To-Market, and how you can define yours.
Branding is an essential part of creating value for a company. It helps differentiate the company from its competitors, builds customer loyalty, and creates a strong emotional connection. We have often stated at Roadmap it all starts with your brand, and your brand is everything.
You create value through branding in the following ways:
And lastly, all of this increases overall Company Value: A strong brand identity makes it more attractive to potential investors and buyers (which drives its valuation). This is because a strong brand demonstrates that the company has established itself as an industry leader and has built up a loyal customer base who are willing to purchase its products or services.
Schedule a complimentary 15-minute discovery call with Roadmap President, Steve Whittington, to discuss how your branding could be creating more value.
Your brand is more than just colours, a typeface or a logo. Your brand is how you make your audience feel; it's how you show up in the world and what you stand for. It's your culture. Changing an existing corporate culture is no small endeavour. Changing the culture in more than one continuing care centre seemed overwhelming. But our team was up for the challenge that Relational Care presented to us.
What they needed was a set of brand foundations that reflected their key attributes and considered their audience sets. We worked with them to develop a flexible brand architecture that includes Brand Foundational Language, Brand Identity and Illustration documentation that can evolve with them.
Read the case study here.
The Canada Digital Adoption Program (CDAP) offers small and medium businesses a grant of up to $15,000 towards building a digital adoption plan through a qualified Digital Advisor, such as Roadmap.
What is the Process?
Not sure of your eligibility? We can help you map things out and find the best path to grow your business. Contact us about Digital plans.
What is the impact of your brand on your go-to-market function? It's massive — your go-to-market is the living embodiment of your brand. Watch this video to learn more about Customer Acquisitions.
Developing and executing a go-to-market strategy is essential for the success of your business. This "roadmap" helps you assess the viability and success of your business by using market research, customer insights and competitive analysis.
A strong go-to-market strategy can give you the edge you need to stay one step ahead of the competition.
Learn how to build the foundation for a successful go-to-market strategy and how it can help you strengthen your business in this webinar recording — or download the Go-To-Market Webinar Deck and read at your own pace.Sign up to our newsletter