This Round Up is all about mapping the customer journey to create exceptional brand experiences.
Have you ever clicked on an Instagram ad, only to be taken to a website with irrelevant content? Or made a purchase online and barely had time to use your new product before getting sent a survey asking for a product review?
These instances are the result of customer journey mapping that didn’t dive deep into the details resulting in a less-than-ideal customer experience. Sometimes, it’s the first interaction we have with the brand, and it certainly doesn’t leave the right impression.
Customer journey mapping is one of the initial steps we take in creating sales and marketing plans. It helps us understand our customer’s needs, pain points, and opportunities for improvement. Most importantly, it ensures we create a fully branded experience - just as we intended. Each step in the journey is an opportunity for your brand to make a special connection with what we hope turns into a loyal customer.
Below we cover 5 key reasons how the customer journey can help you garner a loyal audience base and retain the customers you work so hard to attract.
By mapping your customer journey, you unlock the potential to deliver exceptional experiences and reach the full potential of your brand opportunities to build meaningful relationships with your target audience set.
Want to learn more? Book a discovery call.
At the end of June, we got to head out for the day with one of our clients and capture what a day in the life looks like of Cooper Leary with CLS Landscape. We toured two of their supply yards, visited landscape construction sites and got to see how they work with various contractors, divisions and teams.
Could this 10min video be the start of a Landscape reality TV show? We'd love to dive into a project like that ;) Special thanks to our videographer/photographer, Eli Clark.