Content Strategist

The objective of the Content Strategist position is to create content and brand strategies based on audience and market research. Create and manage content, social media campaigns, monitor engagement with managed brands, manage content marketing campaigns while implementing SEO best practices using data and reporting to guide direction and client ROI.

Core Competencies

  • Customer Focus
  • Communication
  • Team Work
  • Time Management
  • Adaptability / Flexibility
  • Creative Thinking
  • Planning and Organizing
  • Result Focus
  • Accountability and Dependability
  • Ethics and Integrity
  • Copy Writing
  • Understanding of SEO best practices
  • Social Media platform understanding and reporting fluency
  • Development and Continual Learning

Job Duties


Strategy

  • Research: Market research, competitor analysis
  • Audience Planning: stakeholder calls, digital survey implementation, building audience personas, testimonial writing
  • Strategy: Developing strategies and recommendations

Brand

  • Naming 
  • Brand foundational language

Copywriting: 

  • Brand tone of voice creation
  • Editing and proofreading
  • Social media
  • Blogs 
  • Emails and drip campaigns
  • Advertising campaigns
  • Websites
  • LinkedIn specific bios
  • Onsite SEO

Account Management

  • Monitoring Social engagement
  • Reporting
  • Analyzing Data

Desired Qualifications

  • Google Certification would be considered an asset
  • 1-2 years Inbound Marketing Experience 
  • Post-secondary Journalism diploma or degree
  • Market Research Experience

Closing Date: April 9, 2021

This is a remote opportunity.

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